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Brand Identity Basics

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PinkBlush Maternity, Late 2013

3:18 with Matt Yow

The final example is PinkBlush Maternity, an online-exclusive maternity and fashion boutique out of Irvine, California. They’ve been serving up tasteful and sincere clothing for several years without a tailored brand image.

See the full PinkBlush Maternity case study

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    They've been serving up tasteful and sincere clothing 0:00
    for several years without a tailor brand image. 0:00
    Our first step was understanding. 0:04
    We had to put ourselves in a unique position to sell ideas to a 0:06
    maternity fashion brand, but also stay relevant 0:09
    to a pregnant and cost-conscious consumer base. 0:12
    We exercised a comprehensive research and discovery 0:16
    system to help ourselves achieve that understanding. 0:18
    We did some extensive mind-mapping, word list 0:22
    development, and put together an amazing creative brief. 0:24
    We put ourselves in a good spot to begin. 0:27
    In addition, we collected tons of 0:29

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