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Well done!
You have completed Creating an Affinity Diagram!
You have completed Creating an Affinity Diagram!
Preview
Follow along as I create an affinity diagram using Adobe XD
Notice:
Please note that the instructor in this video is utilizing Adobe XD for the demonstration. However, feel free to use any design software you're comfortable with, such as Figma, UXPin, etc., to follow along and apply the design principles being taught.
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Welcome back.
0:00
I'm using Adobe XD to
organize my sticky notes.
0:02
You can follow along with this same file
in the teacher's notes below this video.
0:06
I gave us a bit of a headstart by
creating all of the sticky notes already.
0:10
Each color is a different response
from the dog park survey.
0:16
Pause the video and take a minute or two
to read through the sticky notes yourself.
0:20
When you're ready, unpause and
we'll get started with organizing.
0:25
Ready?
0:29
Let's jump in with
organizing them into groups.
0:30
First, I'm going to
ignore all the NA's and
0:34
I can't think of anything type responses.
0:37
These are areas where the participants
didn't really give a response,
0:41
and so there is no data to analyze.
0:46
It is important to note what questions
those replies matched to in case there was
0:48
something wrong with our question, or
there could be an opportunity here.
0:53
But for right now,
I'm going to leave them be.
0:57
Next, I'm going to start organizing
the rest of the sticky notes.
1:00
I'm going to put all the data
on the number of dogs and
1:05
whether or
not they visited a dog park together,
1:09
along with a few facts about the numbers
of dogs and dog parks in the US.
1:12
After that, I'm going to combine our
time-based responses all together.
1:27
To me, they feel like they go together.
1:32
After that, I'm going to pick
out the safety responses and
1:37
the responses where participants are
talking about why they like the dog park.
1:41
Next, I'm going to take the responses
that talk about deterrents and
1:55
group all of those items together.
1:59
There were a lot of notes on dog park
amenities, so I'm going to put those
2:09
together next, followed by the ones listed
as not important into their own group.
2:14
Now that we have all of
the sticky notes organized,
2:20
let's create some labels for our groups.
2:23
Starting back at the top, I think I
will label this group, Dog Popularity.
2:26
To me, this group is noting the popularity
of dogs and, therefore, dog parks.
2:33
I'm going to label the next group,
Frequency.
2:38
This group is about how often people
are visiting the dog park and
2:42
what time of day.
2:46
Next, this group I will label as Benefits.
2:47
These all seem to be the reasons
why these dog owners keep coming
2:52
back to the dog park.
2:56
And the next group will
be called Pain Points.
2:57
These are the reasons some people might
not want to visit a dog park, and
3:02
some concerns that cities or
dog park owners will need to address.
3:06
Our second to last group
will be called Amenities.
3:11
These seem to be the important features
that all dog parks should have,
3:15
according to our participants.
3:19
Similarly, our last group,
I'm going to call Opportunities.
3:23
These may not be important
to our participants, but
3:27
that doesn't mean they wouldn't enjoy
these amenities if they were available.
3:31
Great, all of our groups are labeled and
our affinity diagram is complete.
3:39
From this diagram, I have some pain points
to address, features to keep in mind,
3:45
and some opportunities to
improve the user experience.
3:50
I think you now have a pretty good grasp
of how affinity diagramming works.
3:54
In the next video, I will give you
some sticky notes to work with so
3:59
you can give affinity diagramming
a chance on your own.
4:03
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