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Creating User Experiences

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Why Do Users’ Experiences Matter?

2:04 with Alena Holligan and Kaleigh Veca

By understanding the value in User Experience, we can better empathize with users to deliver products and services that are tailored to their needs.

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    Think back to a time when you couldn't find a product you were looking for 0:00
    on a website. 0:03
    Maybe you were looking to make a custom shirt with a logo on the front and 0:05
    a design on the back. 0:08
    But the website wouldn't let you print on the back of the shirt. 0:09
    You probably got angry and 0:13
    went to a competitor's website because the original site didn't meet your needs. 0:14
    Next time you need a shirt printed, which site are you going to visit? 0:18
    The first one that let you down, or 0:22
    the second one that made it easy to customize your order? 0:24
    By understanding the value in user experience, we can better empathize with 0:27
    users to deliver products and services that are tailored to their needs. 0:32
    If the first site had a lot of users who abandon the site because they have limited 0:37
    printing options, they're going to lose a lot more sales than just the one. 0:41
    How a user feels about their experience directly reflects 0:47
    on their view of the company and their products. 0:50
    It's scary how fast people get so caught up in building a product 0:53
    that they forget about the customer who will actually be using that product. 0:56
    [SOUND] It can be easy to overlook flaws in our product, 1:00
    because we can still understand how it was supposed to work. 1:03
    Since you made it everything is obvious to you. 1:07
    This cognitive bias is known as The curse of Knowledge because it's 1:10
    easy to assume that other people have the same understanding that you do. 1:14
    Imagine if you were seeing your product for the first time. 1:19
    Would it still make sense or would you feel confused? 1:22
    It's important to see things through the eyes of the people who use your product. 1:26
    Empathy means being able to think about how your customer would use your product, 1:31
    and what they would think. 1:35
    More than just meeting your goals as a product owner 1:37
    it's important to make people happy. 1:41
    Or at the very least, not angry at you and your product. 1:43
    You want people to enjoy your product and to keep using it. 1:47
    You want to change the world. 1:51
    But before we get to ahead of ourselves helping the world have more intuitive 1:53
    experiences, let's learn a bit more about the basic theory of what UX is and is not. 1:57

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