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You have completed Designing for User Roles!
You have completed Designing for User Roles!
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Learn how a user role defines the user's experience and controls what the user is able to see and do within a product.
New terms:
- User role: A name for a set of permissions that control what the user is able to see and do within a product.
- B2B: An abbreviation for "business-to-business". A B2B product serves businesses. For example, here are a few B2B companies: WeWork, Mailchimp, and Salesforce.
- B2C: An abbreviation for "business-to-consumer". A B2C product serves individual consumers. For example, these companies are mostly B2C: Chipotle, Target, and Instagram. It gets murky since they do serve businesses in some ways, but they're largely B2C.
- Note: Many companies are a hybrid of b2b and b2c. For instance, Apple sells computers to individuals and they also sell to businesses.
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[MUSIC]
0:00
Hi, I'm Hope.
0:00
I'm a Product Designer at Treehouse.
0:01
In this workshop, we'll delve into
the nuances of building a product for
0:03
different audiences.
0:07
In the previous course,
you may have learned about personas.
0:09
A persona represents a common user and
a product's target audience.
0:13
It contains demographics,
behaviors, motivations, and so on.
0:18
But a product can have
more than one persona and
0:23
personas can greatly
differ from one another.
0:26
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