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In this video, we will verify that our test study is targeting the correct audience.
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Are you showing your product to
the people most likely to use it?
0:00
Let's look at whether this study is
focusing its effort on the right people.
0:01
Starting out with a mixed gender group
makes sense because we have no information
0:06
leading us to think we need to
favor one gender over another.
0:11
The next qualifier, weight,
seems irrelevant, so
0:15
let's remove that completely.
0:19
Another basic demographic
question is missing, age.
0:21
Let's assume we know that adults
are the ones buying AC units.
0:25
That means this study should be 18 plus.
0:28
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