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How to Market Your Business

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Email Marketing Basics

1:52 with Dan Gorgone

One of the most effective online marketing strategies is also one of the oldest. Email marketing has evolved over the years as advances in technology and legislation have helped protect individuals and businesses from spammers, making email a more reliable way to communicate with customers and new users.

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    [? Music ?] [Treehouse] 0:00
    [Business Bay] [Stage 5: Email Marketing with Dan Gorgone] 0:03
    One of the most effective online marketing strategies 0:07
    is also one of its oldest. 0:10
    Email marketing has evolved over the years 0:13
    as advances in technology and legislation have helped protect 0:15
    individuals and businesses from spammers, 0:20
    making email a more reliable way to communicate with customers 0:22
    and new users. 0:27
    Social media has certainly changed the game, 0:29
    giving individuals even closer access to companies and vice versa. 0:31
    But email can provide a more intimate connection because the users 0:36
    opt in to the messaging. 0:40
    By making a conscious choice to receive communications, 0:42
    individuals allow companies to send them content about new products, 0:45
    services, and discounts, as well as personalized data 0:50
    on their accounts, orders, financial status, and more. 0:54
    In addition, this compelling content can be forwarded along 0:59
    to friends and colleagues. 1:03
    Therefore, your email strategy should reflect many of the same principles 1:05
    as your website, social, mobile, and other marketing efforts. 1:09
    Emails should contain great content 1:14
    and be easy to consume. 1:17
    They need to be readable across multiple email programs 1:20
    online and on mobiles. 1:23
    They need to be easy to share with obvious ways 1:26
    for users to take action. 1:29
    In this series of videos, we'll go into more detail 1:32
    about how you can set up and manage email campaigns for your business 1:35
    and about some of the tools you can use to get started. 1:39
    Maintaining ties with your customers is a vital piece of the marketing puzzle, 1:42
    so be sure to figure out how email marketing will fit into your company's plans. 1:46

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