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How to Market Your Business

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Introduction to Usability

3:06 with Dan Gorgone

Understanding the basics of usability can allow you to understand how all the website elements you need - from navigation to forms and even content - work together while ensuring they will be understood and provide a means for users to accomplish their goals.

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    [Treehouse™] 0:00
    [Business Bay: Island 2 - Stage 2: Usability Basics with Dan Gorgone] 0:03
    What is this? Mike?! 0:07
    I wonder what this does? 0:21
    (alarm sounding) Oh! Oh! Oh! Oh! That's not good. 0:23
    (alarm sounding) Oh! Give me something-give me something! 0:32
    Every 108 minutes enter these numbers to complete--complete what? 0:38
    Oh, man! 4-8-15-42- [alarm stops]. 0:45
    Okay. All right. 1:02
    Man, that was weird! That's confusing too. 1:07
    I mean, I found this computer, but there were no clues about what it was for 1:13
    or why I should use it--and then suddenly everything started going crazy. 1:18
    I tried to find help, 1:23
    but the only directions I could find were incomplete and vague, at best. 1:26
    Then, the solution didn't make any sense. 1:32
    I'm still not sure I did this thing right or not. 1:35
    What we have here is a system with really poor usability. 1:37
    Usability refers to how easy it is for users to understand and use something. 1:42
    When we're referring to website usability, 1:47
    we're talking about how easy it is for them to understand the content, 1:49
    use the interface and features, and find whatever it is they're looking for. 1:53
    Usability is especially important for websites 1:57
    because anything that interrupts the user's experience introduces a risk 2:01
    that the user will become frustrated enough to leave. 2:05
    Experiences on websites are generally not life or death situations, 2:09
    but it can mean the demise of your company if users keep going to competitor's sites 2:13
    that are easier to use, more efficient, and just plain work. 2:17
    Understanding the basics of usability can allow you to create 2:21
    all the website elements you need--from navigation to forms-- 2:25
    and even content, while ensuring they'll be understood and work as intended. 2:29
    Meanwhile, conducting simple tests throughout the development process 2:34
    can allow you to weed out any usability problems from the very beginning-- 2:38
    increasing the chances of creating a successful website. 2:41
    By following usability principles, you'll be able to create a website 2:45
    that your users understand, 2:49
    and they'll be no mystery about the outcome when they use it. 2:51
    Delivery for Dan. >> I didn't order--oh--right! 2:54
    Okay, so that's what it does. All right. 3:03

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