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How to Market Your Business

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Introduction to Usability Testing

2:29 with Dan Gorgone

If you know the basics of usability, it's conceivable you could look at your own site and discover some of the problems you might have. Conducting quick, easy, and inexpensive tests can be ideal for small business owners and individuals with limited time and resources, yet they can be very effective at finding ways to improve your site.

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    [Treehouse™] 0:00
    [Business Bay: Island 2 Stage 3: Usability Testing with Dan Gorgone] 0:03
    Now, if you know the basics of usability, it's conceivable you could look at 0:26
    your own website and discover some of the problems you might have. 0:30
    If you have the time, you could do this for your entire site and avoid some common problems. 0:34
    Those are the magic words though--if you have the time. 0:40
    So many entrepreneurs and marketing managers struggle with the many responsibilities 0:43
    of running a website or business on their own. 0:48
    Testing throughout the design and development process while ideal 0:51
    is often delayed or ignored all together because timelines are short, 0:55
    opacity is limited, and money is just not available. 0:59
    However, not only is usability testing possible on a tight budget, 1:02
    the truth is it can be quite effective that way. 1:06
    While testing may seem like a practice best suited for more technical minded people, 1:09
    it's uniquely valuable for marketers and business owners. 1:14
    Testing a site doesn't only mean evaluating its design, it also means determining 1:17
    if the users on your site can accomplish the goals they have in mind when they arrive. 1:22
    What is their intent? What would satisfy them? 1:27
    How can you help them achieve success and reach your goals at the same time? 1:31
    Testing with these questions in mind can reveal fixes that go far beyond simple code changes. 1:36
    It can lead to fundamental improvements in the way you do business and make money. 1:41
    There are number of different ways you could test but in these series of videos, 1:47
    we'll focus on a method that's quick, inexpensive, and ideal for small businesses and individuals. 1:51
    We'll cover what to test? How to prepare and conduct tests? 1:57
    And how to generate recommendations for websites improvements 2:01
    that are not only easy to implement but make a real difference. 2:04
    We often think we know everything about our own sites 2:08
    but when it comes to running a successful business, 2:11
    you maybe surprise to learn just how insightful another perspective can be. 2:14

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