Heads up! To view this whole video, sign in with your Courses account or enroll in your free 7-day trial. Sign In Enroll
Well done!
You have completed How to Market Your Business!
You have completed How to Market Your Business!
Preview
Depending on the type of video you want to produce, your needs in terms of hardware, software, and expertise will vary.
Things to Consider
- Does your company own any equipment to produce or edit video content? Do you have any employees with related experience?
- Would a video produced on a smartphone, for example, resonate with your customers? Would they require something with higher production quality?
Related Discussions
Have questions about this video? Start a discussion with the community and Treehouse staff.
Sign upRelated Discussions
Have questions about this video? Start a discussion with the community and Treehouse staff.
Sign up
You may have a great idea for a video,
0:00
and it might fit in perfectly with a marketing initiative
0:03
for your business.
0:06
However, the step from dreaming up your video idea
0:08
to actually producing it
0:10
can be a big one,
0:12
especially if you're unfamiliar with how videos get made.
0:14
So, here are some tips on what you might need
0:17
to produce your own marketing video.
0:20
Some videos can be produced entirely
0:23
by apps and other software.
0:25
Using a mix of graphics, animation, music,
0:28
and other effects, you don't necessarily need a camera
0:31
or any production equipment.
0:35
However, what you produce will be limited
0:37
to whatever you can import into the program
0:39
you use, or create within it.
0:42
These videos have limited appeal,
0:44
but they might be all you need to communicate
0:46
simple concepts or directions.
0:48
If you want to produce something with live action,
0:51
or people doing things on camera,
0:54
you either need to consult with people who can do it for you
0:57
or you can try to make it yourself.
1:00
First off, you'll need to take stock
1:03
and determine what video and audio equipment you have access to,
1:05
and determine who knows how to use them.
1:08
After you shoot something,
1:11
do you know how to edit it all together
1:13
and publish it online?
1:15
Well, we won't go into the details of how
1:17
cameras, microphones, lights,
1:19
and other video equipment work.
1:21
If you have access to professional or consumer-level equipment,
1:23
the assumption is that you know how to use it.
1:26
However, if you are a beginner,
1:30
you might be quite successful starting out with a camera phone,
1:32
especially one of the latest models that features video quality comparable
1:35
to many consumer video cameras.
1:39
There are more requirements to consider as well.
1:41
Where will you shoot your video?
1:44
Are you inside or outside?
1:47
Like usability testing, if you work with a location you know
1:49
and have control over, it'll make things much easier
1:53
than trying to do something in public.
1:56
Do you have people in your video?
1:58
And if so, who are they?
2:00
Employees or do you need actors?
2:02
Are they speaking in the video,
2:04
or do we just see them doing different things?
2:06
Do you need graphics, animation, computer screens,
2:08
or all of the above?
2:12
What exactly will people see and hear in this video?
2:14
Many of these questions will be answered
2:19
once you script out your idea.
2:21
Writing the complete story for your video
2:24
can tell you how long it will be,
2:26
what locations and people are involved,
2:28
what equipment you need,
2:30
and perhaps what it might all cost.
2:32
Keep in mind that the video should serve your business needs,
2:35
and you should be looking to generate a return
2:39
in some way.
2:42
Would this video help you make money, and how much?
2:44
Keep this in mind as you set your budget.
2:47
In the end, as marketing content
2:50
your video should be professional and make a positive impression.
2:53
It needs to look good, sound good,
2:57
and the content needs to be top notch.
3:00
This is where you need to make an important decision.
3:03
Do you really need this video content?
3:06
And if so, can you do it yourself,
3:09
or will you need to outsource it?
3:12
Experimenting is great if you can keep things cheap
3:14
and do it yourself.
3:17
Smaller video projects
3:19
can determine if the demand for more is there.
3:21
But if you're ready to take your video marketing to the next level,
3:24
make sure it gets done right.
3:28
You need to sign up for Treehouse in order to download course files.
Sign upYou need to sign up for Treehouse in order to set up Workspace
Sign up