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Finding Your Target Audience
2:48 with Paul BoagA discussion with your existing clients can yield opportunities to discover helpful ways to reach new ones.
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You need to decide on who you're going to specialize with.
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Now a good place to start is by looking at your existing clients.
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That will give you an idea of whether there are
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particular groups of people that you've already got some experience with.
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What we did at my company is we realized that we'd done a university website,
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and we thought that might be an interesting sector to specialize in.
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We had a really good working relationship with the client,
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