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What Doesn't Work
4:32 with Paul BoagPaul dispels some preconceptions about how marketing works by discussing various strategies, including cold calling and networking events.
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I want to look at what doesn't work,
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because I think there are a lot of misconceptions and preconceptions
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surrounding how to market your work.
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Let's look at some things that don't work well.
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In my experience cold calling, advertising,
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bidding sites, and networking events don't work very well.
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Now you might be thinking, "Well they work for me,"
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and I'm not saying they never work.
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I'm just saying that I don't think they're the most effective way of working.
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