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In this video, Allison Grayce shows us how she wireframed the home page for Lunchpals, an iOS app that helps you find friends to have lunch with.
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[Code/Racer - Wireframing the Homepage with Allison Grayce]
0:00
Before jumping into the homepage design for Code/Racer,
0:05
we first had to decide what information was most important and enticing
0:09
to feature on the homepage.
0:13
We also had to determine how to break this information down
0:15
to create a visual hierarchy.
0:18
To give you a peak into our process, we're going to create a landing page together
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for a fictitious client who created an iPhone application called Lunchpals.
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You'll most likely be provided content for the homepage by either
0:29
the client or a representative of the client like a marketing director or creative director.
0:32
After determining what information is more or less important,
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we can break this list up into a primary and secondary list.
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All ready, with just our simple, bulleted list we're getting an idea of hose this information
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could be blocked out visually on our homepage.
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I always create my first wireframe on a plain or grided piece of paper.
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Refer to your list of primary and secondary items
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and sketch out a generally idea of how you want the homepage design to look.
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Now is the time to experiment.
1:11
Using design techniques like sizing, placement, and spacing,
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we can create the same information hierarchy as our bulleted list,
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only in a visual format.
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Once we have a solid plan of action, we can move forward with our design.
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Depending on the complexity of the website,
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it may be a good idea to use resources like Mockingbird or OmniGraffle
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to make a digital or interactive version of the wireframe.
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For an interface as simple as this one,
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I would just dive right in and start designing in Photoshop
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after sketching your wireframe.
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[??]
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Here is our completed design.
3:02
We've used design techniques like scale, placement, spacing, and color
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to draw the eye around the page and focus in on primary information.
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We've used the same techniques in the opposite way
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to make sure our secondary information appears as such.
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Making an image or text larger, like the screenshot of the iPhone app and the headline,
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takes up more real estate in the layout, so naturally it stands out more.
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Reserving bright colors for primary call to actions, like the "download now" button,
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stands out against the subtle color of the surrounding text and background.
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Using white space is also an effective way to draw attention to important elements
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and ensure legibility.
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Keep these design techniques in mind as you work on future homepage designs.
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