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Presenting Design Ideas

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State the Problem and Goals

2:39 with Hope Armstrong

Now it's time to set up the design problem that you're trying to solve. Describing it in a problem statement allows you to simplify the challenge so it's easy to understand. Clearly articulating the problem gets everyone on the same page.

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    Now it's time to delve into the project. 0:00
    What is the problem you're trying to solve? 0:03
    It helps to include a problem statement. 0:05
    A problem statement can be constructed like this. 0:08
    A user role who feels a negative feeling about something 0:13
    needs to do something but faces an obstacle. 0:17
    In this project I have two problem statements, one for each user role. 0:22
    A student who feels excited about joining the apprenticeship 0:27
    program needs to sign up but faces confusion about what to expect. 0:32
    And a Treehouse employee who feels excited about recruiting for 0:37
    apprentices needs to manually set up accounts and access levels. 0:42
    But faces an exceedingly large pool of candidates and 0:48
    is concerned about the ability to scale this procedure. 0:52
    Stating the problem helps everyone get on the same page, and 0:56
    it avoids any confusion about the task at hand. 1:00
    Include any data that helps inform the problem. 1:04
    For example, in this slide I included the qualitative data I was hearing. 1:07
    These quotes helped me understand the pain points. 1:12
    Next, state the goals. 1:16
    The success of your solution will depend on how the team defines success, and goals 1:18
    help align everyone to judge the solution based on the same success metrics. 1:24
    Define the goals by answering this question. 1:29
    How will you know if the design is successful? 1:32
    Is the goal to increase the sign-up rate or to increase conversions? 1:35
    It helps to provide actual numbers to target, so that success can be measured. 1:40
    But it's okay if you don't have numerical targets. 1:44
    As you can see here, my goals weren't numbers driven. 1:48
    It helps to go deeper into the goals and include any requirements and constraints. 1:54
    Usually the goals don't go into the details. 2:00
    So it's helpful to include that on a separate slide. 2:02
    Then state the assumptions. 2:06
    Is there anything you're assuming to be true as you come up 2:08
    with a design solution? 2:11
    For my project, I assumed that most people interested in the apprenticeship program 2:13
    don't have a Treehouse account. 2:18
    That allowed me to not get too preoccupied with 2:20
    optimizing the transfer of an existing student account to an apprentice account. 2:23
    I still provided a method for transferring, but 2:28
    I prioritize the most common use case. 2:32
    That wraps up this section. 2:35
    Next, we'll research the problem. 2:37

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