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Assignment: Run an Experience Sampling learning activity
1:35 with Tomer SharonYour assignment prior to moving on to the next section is to run an Experience Sampling study.
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Your assignment, prior to moving onto to
the next section,
0:00
is to run an experience sampling study.
0:03
Imagine your client is the Stop & Shop
Supermarket company.
0:06
Stop & Shop operates about 400 stores in
suburban towns in New England,
0:10
New York, and Northern New Jersey in the
US.
0:15
Stop and Shop would like to explore how it
0:17
might improve the in-store grocery
shopping experience with technology.
0:20
Your research goal is to uncover unmet
needs in grocery shopping.
0:25
Run an experience sampling study and
follow these steps.
0:30
One, phrase the question.
0:35
Remember, focus on behavior that repeats,
no opinions,
0:37
no yes/no questions, and no quantitative
data collected.
0:42
Tweet me at TSheron with your question or
0:46
share it in the treehouse forum, and I'll
provide feedback.
0:49
Two, decide how many notifications you’ll
send over what time period.
0:53
Calculate backwards from the number of
data points you wish to collect.
0:59
Three, recruit participants based on what
you learned in the previous stage.
1:04
Think of a creative incentive for
participants.
1:09
Usually, it is helpful to mention you're
participating in a course and
1:12
you're looking for people to help you with
that for a few minutes a day.
1:16
Most people are genuinely nice and will
help you.
1:20
Four, launch the study, track responses
and adjust participant behavior.
1:23
Five, keep the data you collected.
1:29
We will analyze it in the last stage of
this course.
1:31
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