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Leading Questions - What Not to Do
1:13 with Tomer SharonHere's some tips on questions to avoid when creating questions
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The following are things you should
definitely avoid during user interviews.
0:00
They'll confuse your interviewees, mess up
your data and
0:05
result in invalid, unreliable conclusions.
0:08
Don't intimidate.
0:12
Standing while your interviewee is sitting
is not a good idea.
0:14
You're intimidating them.
0:17
Don't ask sensitive, personal question.
0:19
They make your participants uncomfortable.
0:22
Don't ask yes, no questions without asking
why.
0:25
Don't ask long questions.
0:28
By the time you finish, they forget what
you asked.
0:30
Don't use jargon because they don't
understand it.
0:33
Don't talk too much.
0:36
Don't explain your questions.
0:38
Don't ignore body language.
0:40
While they might say one thing, their body
language might be saying something else.
0:42
Don't ask for product feedback.
0:47
You don't want feedback, you want to
observe behavior.
0:50
Don't ask to predict the future.
0:54
We talked about that.
0:56
Don't pitch your product.
0:58
This is not a sales call.
0:59
This is an interview.
1:00
And don't analyze the answers in your
mind.
1:02
You'll have time for that later.
1:05
That's a lot to remember, but practice
makes perfect.
1:08
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