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Well done!
You have completed Researching User Needs!
You have completed Researching User Needs!
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Posting screener to Facebook, Twitter, and Google Plus
4:15 with Tomer SharonYou’ll now use the screener you created and post it to the targets you identifies on Facebook, Twitter, and Google plus.
Note: As of April 2019, Google+ is no longer available.
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Great job so far.
0:00
You'll now use the screener you created
and
0:02
post it to the targets you identified on
Facebook, Twitter, and Google Plus.
0:04
There's one thing I'd suggest before you
do that.
0:10
So far, you've identified a meaningful
number of pages, groups, communities, and
0:13
hash tags on Facebook, Twitter, and Google
Plus.
0:18
If you work on your own product idea and
0:21
didn't already, make sure you join these
groups and communities.
0:23
Follow these pages and read the hashtag
feeds for all of these on a regular basis.
0:27
These are extremely relevant for your
business, and you can learn so
0:34
much more about your audience by
monitoring these important resources.
0:38
Now let's start posting.
0:43
Access each and every one of the pages,
groups, and
0:45
communities you identified, and post a
call to participate in your research.
0:48
Now, it could be that some of them prevent
you from doing so.
0:54
Yet many don't and even encourage it.
1:00
So give it a try.
1:02
Make sure you include an interesting,
attractive picture with your post.
1:04
This will increase chances of people
actually paying attention.
1:08
I wanna show you how you do that.
1:12
So I'm, I'm here on Facebook and I'm gonna
go to the Dancing with the Stars page,
1:14
and I wanna show you that they do not
allow you to post, obviously.
1:20
But a lot of pages, they don't have that
mechanism, they didn't check that box, and
1:26
they do allow you to post.
1:32
The way it's gonna look is exactly like
that.
1:33
And here's a post I created.
1:36
I added a hashtag because both Facebook
and Google Plus now have hashtags.
1:38
So and I also added a picture that I
1:43
found that says easy money to grab
people's attention.
1:46
So here's, here's the call to, to
participate and
1:51
I'm not recruiting them to participate in
this study.
1:53
What I want them to do, is take the
screener.
1:56
I'll decide later if they qualify to
participate.
1:59
The way I'm gonna do that on Twitter is
obviously shorter, and
2:03
here's a shorter version of the same the
same post and
2:07
I'm gonna make sure, this is extremely
important.
2:11
I'm gonna make sure that I use a hashtag.
2:15
When I use this hashtag.
2:18
I'm gonna appear in this dancing right
here.
2:20
In this dancing feed that I showed you
earlier.
2:24
All right?
2:27
This is how people who are interested in
dancing are gonna see my tweet.
2:28
As for Google Plus it works the same way.
2:33
Just grab your text into your Google Plus
account.
2:36
And use it in the pages and the
communities that you identified earlier.
2:40
And don't forget the image.
2:44
Finding out that pages, groups, or
communities you identified prevent you
2:46
from posting, could be a little
frustrating.
2:50
Don't get discouraged by this.
2:53
Worst case scenario, go back to
identifying additional pages, groups, or
2:55
communities using your trusted key words.
3:00
If that doesn't help, go back to Keyword
Planner.
3:03
Add more keywords to your list and take it
from there.
3:06
Another approach you can take is writing a
post on
3:10
your wall while tagging Facebook or Google
Plus pages.
3:13
When you do that, and if the owners of
these pages didn't block this option.
3:17
Your post will appear on their walls.
3:22
This means all of their audience sees it
too.
3:25
Exactly what you need, don't you?
3:30
A good post provides a succinct
description of your request and
3:33
the url to take your screener.
3:38
Don't forget to provide a clear call to
action.
3:40
If you chose to work on the stop and
3:44
shop idea, you can definitely mention you
are doing this as a part of a course and
3:46
ask people to help you by responding to
the questionnaire.
3:51
During this course, you will learn and
practice various research techniques.
3:55
Posting on social media will get you
participants for
4:01
these parts of the course.
4:04
After you successfully posted your call to
take the screener,
4:06
it's time to decide who is screened in,
and who is out.
4:10
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