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When choosing a typeface, consider the use case. Not all typefaces are perfect for every situation.
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Good typography starts with
choosing a good typeface.
0:00
No matter how nice graphical
elements look on a page,
0:04
a choice of a bad typeface
can quickly ruin it.
0:07
When entering into the process of
choosing a typeface, first ask yourself,
0:12
where will it appear?
0:16
Well on the web, but we're on the web?
0:17
What's the context, or
will be in a navigation, or
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in the paragraphs, or
in the headlines, or all of those?
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Answers to these questions will
determine if you're looking for
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a text typeface that is engineered for
small sizes to a variety of settings, or
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a display typeface which tends to be more
flashy, and works well at larger sizes.
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These two descriptors deal
with the size and function for
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which a typeface is intended.
0:47
And the next two videos will look at
how to choose a text typeface and
0:48
a display typeface.
0:53
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