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User Onboarding

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What is User Onboarding?

1:48 with Hope Armstrong

In this video, you'll learn about User Onboarding and the impact it has on user retention, engagement, and overall user happiness.

New terms:

  • User onboarding experience: The process of guiding users to understand a product's value. It shows users how and why to use the product.
  • Time-to-value: Quickly show the value of a product

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    [MUSIC] 0:00
    Hi, I'm Hope. 0:09
    I'm a product designer and teacher at Treehouse. 0:11
    In this course, you'll learn how to design onboarding experiences. 0:14
    An onboarding experience guides a user to understand a product's value. 0:19
    It shows users how and why to use the product. 0:24
    It can pertain to a new user getting acquainted with a product. 0:29
    Or an existing user who is learning about a new feature, 0:33
    an advanced feature, or a product redesign. 0:36
    A major goal of user onboarding is to show a user the value of the product 0:40
    as quickly as possible. 0:45
    This is called the time-to-value. 0:47
    Products need to clearly communicate their value, and 0:53
    carefully guide the user into understanding the product offering. 0:56
    This is often referred to as getting users to the aha moment. 1:00
    Check out this example from appcues.com. 1:05
    This is an example of a user journey to the aha moment and 1:09
    the language learning app. 1:13
    The app's goal is to teach new vocabulary words by 1:15
    directly defining a given word and also through using context. 1:18
    Here, we see the user is learning Spanish and 1:23
    has an aha moment when he indirectly learns the Spanish word como means eat. 1:26
    When you're designing, 1:32
    ask yourself this question, what makes this product unique or valuable? 1:34
    You want to make that immediately apparent to the user. 1:39
    So that's an overview of user onboarding. 1:42
    Stay tuned to take a closer look. 1:45

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