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Business

Mikkel Madsen
Mikkel Madsen
13,885 Points

What is the book called Pasan Premaratne talks about in his course "how to start a business".

Can't seem to find the book, please help out.

Steven Parker
Steven Parker
231,271 Points

You didn't provide a link. Which video is it mentioned in?

1 Answer

Georgi Georgiev
Georgi Georgiev
11,122 Points

Hi there Mikkel,

Here is a link with the book: http://eu.wiley.com/WileyCDA/WileyTitle/productCd-0470876417.html

Have to say that I took the course a while ago and I can't remember if he mentions exactly this book.

However, I have this book and it uses the same type of business model canvas.

I hope that I have helped :)