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Business How to Start a Business Selling Your Product Sales

Anas Fahad
Anas Fahad
16,079 Points
Posted by Anas Fahad
Anas Fahad
16,079 Points

what is the difference between prospecting and lead generation?

I didn't understand this very well

1 Answer

Kyle Milec
Kyle Milec
10,224 Points
Kyle Milec
Kyle Milec
10,224 Points

Hey Anas,

Prospecting is reaching out to potential customers in hopes that you can do business with them. Think of a salesperson at a web development agency reaching out to a small business owner to see if they have any interest in creating a new website.

Lead Generation is typically considered the activities that marketers undertake to create interest in your product or service. The idea behind Lead Generation is that you are trying to get potential customers to reach out to you rather than with prospecting where you are reaching out to the potential customer.