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AaronDavid Hammond
6,303 PointsWhat would a social media marketing and content provider be?
What type of market would a social media marketing and content provider be?
1 Answer
Sergio Alen
26,726 PointsThat could be a copywriter with knowledge in paid advertisement in social media.
hamsternation
26,616 Pointshamsternation
26,616 PointsWhile "social media" and "content provider" may at first seem to signal some sort of a "mass market," only a few social media and content providers actually appeal to the mass market. The few we all know that are closest to being "mass market" are perhaps Facebook and Youtube.
If you work for most social media companies, there is usually a very specific target demographic that the company targets, or a set of target markets. Treehouse for example, most likely have the target market of individuals with $100,000+ HHI (Household income) and at least a bachelor degree. This makes Treehouse the content provider for a segment of the "mass market."
Other "social media" platforms such as Pinterest (female demographic), Twitch.tv (gamers), and Snapchat (young adults) all have their own markets.
Even more broadly speaking, Social Media cannot be said to be a "mass market" product, since only those with access to the internet and a smart device are capable of using said product.
Truly mass market products, are products closely resembling commodities. Products such as (branded) bread, water, and basic clothing.