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Finding target hashtags on Twitter
3:47 with Tomer SharonTwitter is where many people interested in numerous topics linger, and where they get the most updated information and thoughts of thought leaders, businesses, and other like-minded individuals.
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Twitter is a powerful social medium.
0:00
It is where many people interested in
numerous topics linger, and
0:03
where they get the most updated
information and
0:07
thoughts from thought leaders, businesses
and other like-minded individuals.
0:10
Twitter has a sea of information you need.
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You just need to know where to look.
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A twitter hashtag is simply a way for
people to search for
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tweets that have a common topic.
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For example, if you search for
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#dancing on Twitter, you get a list of
tweets related to, well, dancing.
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What you won't get are tweets that say,
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I was dancing yesterday when I lost my
wallet.
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Because dancing isnt' proceeded by the
hashtag.
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An example for a good Tweet would be,
tremendously enjoyed my
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#dancing class yesterday, who else is
learning to dance in Sacramento?
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Now here's your assignment.
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Take the list of key words that you
identified earlier using Google Add Words
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and turning them into hashtags.
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For example, the keyword belly dance would
become the #bellydance in one word.
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And hip hop dancing becomes #hiphop and
#hiphopdancing.
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Get the idea?
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By the way, you will use these hashtags
soon when you post your screener.
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Don't think this through too much now.
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Just create the list of hashtags.
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That's perfectly fine.
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Add those hashtags to your worksheet doc
under Twitter hashtags.
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A second part to your assignment, is
evaluating hashtag quality.
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Use Twitter to search for the hashtags you
created to see if they're any good.
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Here is how you would do it.
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Okay, I'm on Twitter now.
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And what I'm gonna do is type right here
in the search box, the #dancing.
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And I'm gonna see, there it goes, dancing.
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And I'm gonna see what's happening here.
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So I'm scanning the results that I got,
the feed that I got,
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and I wanna see a few things.
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I wanna see the frequency, all right?
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So this is from two days ago, which is not
that good.
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Not a good sign.
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But this, yeah, this is probably promoted
so, I'm ignoring that.
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But this is from three minutes ago, seven
minutes ago.
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36, nine minutes ago, 36 minutes ago.
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And so on.
I wanna see that it's, that it's fresh.
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If it's from two day ago or a week ago or
a year ago,
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it's probably not a very active hashtag
and I'm, I'm gonna desert it.
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I'm gonna find some other hashtag to focus
on.
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Another thing I'm looking at is the actual
quality of what I'm seeing here.
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So, trying to see if people talk about
what I'm interested in,
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commitment is scary.
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Think dancing solo have done.
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That looks relevant safe to say I second
that, I'm a nobody dancing freely.
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Not sure.
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I'm so fancy.
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Not so sure.
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If you're an exci, if you're exci, as
excited about folk festival as I am.
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Not so sure.
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I'm trying to see if there are people here
that talk about my interest,
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about the thing I am interested in, about
dancing apps, or
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dancing schools, or learning how to dance,
things like that.
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If I see that this feed is good and I'm
getting what I want, I'm gonna use it.
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As you saw, not all of the tweets will be
relevant as you see here.
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But here is one person that sure does love
dancing.
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Evaluate all of your hashtags this way.
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Next, you'll identify where your audience
lingers on Google+.
3:42
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