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Introduction to Experience Sampling
1:24 with Tomer SharonExperience Sampling is a strategic research technique, meaning it is not a technique for evaluating designs or products that already exist.
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[MUSIC]
0:00
The first user research technique we will
use to understand if
0:04
people need our product is experience
sampling.
0:07
Experience sampling is a strategic
research technique, meaning it
0:10
is not a technique for evaluating designs
or products that already exist.
0:14
Experience sampling is great for
uncovering unmet needs which will
0:19
hopefully lead to generating great ideas
for great products.
0:23
Therefore, it is strategic in nature.
0:26
In an experience sampling study, research
participants are interrupted several times
0:29
a day to note their experience in real
time.
0:34
It is based on what was called a pager
study in the 1950s.
0:37
The essence of the 1950s version of
experience sampling is the use of
0:41
pagers or other signalling devices.
0:46
To trigger involvement in the research
study.
0:48
The key in experience sampling is asking
the same question over and
0:52
over again in random times during the day.
0:56
This way, you get exposure to people's
lives in a very unique way.
0:59
For example, you might ask people to share
what annoyed them recently.
1:04
Imagine you ask that question five times a
day, for a period of five days.
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And 100 people participate in your
research activity.
1:12
That means you potentially collect 2,500
data points.
1:16
That can be turned into a lot of useful
information.
1:21
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