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Researching User Needs

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Leading Questions - Solutions

1:25 with Tomer Sharon

Let's discuss how to avoid asking leading questions during your interviews

27 Powers of Persuasion by Chris St. Hilaire (Power of Silence)

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    Let's go over the questions, and see which ones are leading questions. 0:00
    1, would you rather use the current version or this new, improved one? 0:04
    The words new and improved hint that you think this is a better product. 0:10
    Hence, this is a leading question. 0:14
    2, how does this compare to the way Facebook works now? 0:17
    Now, while this might seem as a non-leading question, it is, 0:21
    because you're hinting that Facebook works well now. 0:25
    3, what did you think about that? 0:29
    Well, this might seem as a non-leading question, it is a leading question. 0:32
    It hints that you should think something about that while, in fact, 0:36
    you might not think anything about that. 0:39
    4, would you click here to submit? 0:42
    This is a clear leading question. 0:45
    It's as if you are saying click here to submit. 0:47
    5, what's wrong with this? 0:50
    This is a leading question, hinting that you think something is wrong with this and 0:53
    you're looking for the participant to agree with you. 0:57
    6, please show me how you would respond to this message. 0:59
    Again, this is a leading question, because you're hinting that 1:05
    there should be a response from the participant to this message. 1:08
    7, would you use a feature that helps you track sales pipelines? 1:11
    Well, this is a trick question. 1:18
    It's not a leading question, but 1:19
    it's a very bad question because it's asking about the future. 1:21

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