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You have completed Researching User Needs!
You have completed Researching User Needs!
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Step-by-step
2:17 with Tomer SharonNow that you are ready and all of the preparations are complete, it is time to start the study. Here are the steps you need to take.
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Study participants will make or break an
experience sampling study.
0:00
When the study is run, you are not there
to see what your participants do and
0:05
correct it, if needed.
0:09
Therefore, you need to take all the
necessary steps to
0:11
make sure participants understand what is
asked of them and provide good answers.
0:14
Here are four pointers for dealing with
participants.
0:20
Set expectations, tell participants what's
expected of them.
0:24
For example, if you expect them to answer
five notifications per day for
0:29
three days, tell them exactly that.
0:33
Explain that fewer responses do not help
you learn from them.
0:36
Don't give them an example of a good
answer to the study question.
0:41
Otherwise, you'll bias them and all you'll
get will be these types of answers.
0:44
Stay vague.
0:50
Tell them a good answer is one that you
can understand.
0:52
That is detailed enough, and that doesn't
include one or two words.
0:55
Practice, to make sure participants
understand what's required of them, and
1:00
to test your notification mechanism,
schedule a practice test where you
1:05
send one notification to participants and
they answer once.
1:10
Do that a couple of days before the actual
study begins.
1:14
This way,
1:18
you'll have some time to make changes in
case something does not work as expected.
1:19
This is a great opportunity to make sure
participants give you the answers you
1:24
need, with enough level of detail.
1:28
Incentivize, tell participants they
1:31
will get an incentive if they meet your
answer quota or a little bit below that.
1:34
If you can't pay participants with money,
be creative and
1:40
think of other ways to provide an
incentive for participation.
1:43
For example, dedicate a wall in your
office, or
1:47
a page in your website, if you don't have
an office, to study participants.
1:50
Call it the wall of fame and print their
names on it after they participate.
1:55
Take a picture and share with each
participant.
2:00
People love their name.
2:02
Take advantage of it.
2:03
Begin recruiting ASAP.
2:06
I cannot stress this enough.
2:08
Recruiting participants is the greatest
bottleneck of user research.
2:10
Start as soon as you can.
2:14
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